ODOP products are now being linked with the Government e‑Marketplace (GeM), ODOP Bazaar portal, and state e‑commerce platforms. The Department for Promotion of Industry and Internal Trade (DPIIT) is focusing on branding, packaging, buyer–seller meets, and export linkages, while also expediting applications and supporting MSMEs. In Gujarat, 90 products across 33 districts have been identified, and 70,000 artisan cards have been issued to enable participation in exhibitions. Despite these efforts, challenges remain. Artisans complain of reduced profits, lack of proper markets, and low footfall at Unity Malls. Younger consumers often prefer foreign brands, limiting demand for local crafts. Launched in Uttar Pradesh in 2018 and expanded nationally in 2020, ODOP now covers 1,243 products across 775 districts. The scheme aims to boost rural employment, reduce migration, and promote GI‑tagged products. With institutional structures in place, ODOP is positioned as a tool for district‑level industrialisation, global branding, and sustainable growth.